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On February 20, 2007, The Children’s Investment Fund sent a letter to the board of Dutch bank ABN AMRO stating strong requests with regard to the future of the company. TCI requested ABN AMRO to explore options to merge, sell, or spin-off some...
In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon...
The FutureGen Alliance was formed to develop an environmentally-friendly coal plant as a joint venture with the Department of Energy. As costs rose, the Department of Energy decided to withdraw participation from the FutureGen project. This...
Street View is a new Google application giving 360 degree panoramic views of select U.S. cities. The media and Google users have voiced concerns about the images displayed on Street View. Google must continue to develop new and innovative...
After an extensive study, Xerox decided to undergo a rebranding. It unveiled a new logo on January 7, 2008, and now the challenge is to A) roll out the new logo, B) change perception that Xerox only makes copiers, and C) demonstrate that the...
Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck. Consumers could receive a virtually equivalent drug for one-third of the cost. The problem facing Schering-Plough was...
Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir. Fifteen years and two bankruptcies later, US Airways has reduced what was their largest hub to a focus city...
Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today. After converting over 800 stores nationwide, Macy’s focus is to remain...
In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol. For over 100 years, J&J and the ARC had had a working agreement that gave J&J the right to use the...
After ten years of meteoric rises in revenue and subscription customers, a series of communication blunders has put Netflix in a perilous position. Netflix has mishandled key communications regarding account and fee changes affecting its...