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This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
Dr. James Knight had a small dental practice. One of his employees, Melissa Nelson, had worked for the facility for approximately ten years. Dr. Knight and Nelson became quite close and shared with each other a lot of personal information and...
Located on the northeast shores of Lake Huron, the small town of Rogers City continues to face challenges with economic development to the area. With access to fresh, clean water, the rural beach town has survived, despite a dwindling Michigan...
In February 2013, DC announced a special anthology of Superman stories that would be cowritten by Orson Scott Card, who had actively spoken out against gay marriage. In response to the announced hiring of Card, over 16,000 people signed a...
In the spirit of this journal’s invitation to address the questions What’s so?, So what?, and Now what?, this editorial will comment brie"y on possible responses to these three questions—responses that might speak particularly clearly to...
This decision oriented case illustrates the critical abilities needed for starting and developing a small business. The case depicts the growth of an entrepreneur who went from picking up some extra work during his time off, to developing...
This descriptive case detailing a consumer's ordeal with AT&T culminating in a change to another service provider gives an opportunity to discuss cost of quality in terms of a service industry rather than a manufacturing environment....
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so. Apple thought they had the tablet pc market all wrapped up for the 2011 holiday season with their popular iPad tablet posting record sales. That was until...
Despite the widespread use of case studies in business schools, an important aspect of learning from experiences remains underdeveloped: learning from the case study that is one’s own individual experience in business and in life. This absence...