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In spite of similar formulation, Swiss pharmaceuticals giant Roche has always positioned its two products Avastin and Lucentis separately, as treatments for cancer and for age-related macular degeneration (AMD) respectively. However, doctors...
Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company. While some companies have been successful with their logo redesigns, several have...
The date was April 30, 2011 and Sony shares had just fallen by more than 5% on the Tokyo Stock Exchange. The corporation was suffering through a chaotic time period in its gaming division. Hackers had invaded the PlayStation Network roughly two...
Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices. The school educates an underserved demographic but was challenged with media...
A New York Times author unearths evidence of deceptive search engine optimization tactics linked to JCPenney.com. Google reacts by burying JCPenney’s search ranking as JCPenney denied any knowledge of foul play. Millions will read the New York...
In the early morning hours of November 8, 2010, a fire broke out in the aft engine room of the Carnival Splendor, a passenger cruise ship carrying more than 3,000 guests. Although the fire was quickly suppressed, Cruise Director John Heald and...
In an effort to gain market share and technological resources, AT&T and T-Mobile USA agreed to a merger that would create the largest mobile carrier in the country. Concerned about preserving competition in the wireless telecommunications...
By July 2011, News Corporation and one of its UK newspapers, News of the World, faced mounting pressure over revelations that it hacked into cellphone voice mails of crime victims, war widows, celebrities, government officials, and even members...
On January 14, 2009, Apple Inc.’s Steve Jobs announced he was taking a six-month medical leave of absence, just nine days after he reassured the public that he would be continuing as CEO. The media and public feel misled, and investors are wary...
Taco Bell was served with a lawsuit on January 19, 2011 alleging the restaurant chain’s taco mixture does not contain enough beef to meet USDA requirements of ground beef. The company’s initial reaction was to include full-page newspaper ads in...