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Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets. Several regulatory agencies have questioned the advertising practices of Canada Goose. Canada...
Since 2005, the nation’s top-ranked high school basketball prospects (and future NBA players) have been forced to delay their NBA draft declarations by one year. The “One-and-Done” rule has faced harsh scrutiny for a number of reasons, and...
Beginning the 2016 NFL preseason, 49ers’ quarterback, Colin Kaepernick, did not stand for the national anthem. In opposition of social injustices and systematic oppression, the one-kneed gesture grew to a larger protest of the national anthem....
Google subsidiary, YouTube, has collected data of children users without the consent of parents and then sold the data to advertisers. The Federal Trade Commission fined Google $170 million in what was the largest fine in Google’s history....
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery. Although church congregants expected their departed would remain in their...
This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunteer sales force. College students, which make up...
In 2013, Immigration and Customs Enforcement raided 14 7-Eleven stores that subjected about 50 undocumented immigrants to negligent human rights violations. In 2018, ICE conducted a raid of separately owned franchises that resulted in 21...
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the...
On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image. Kaepernick, known for kneeling in protest during the national anthem at National Football League...
Building brand equity can be a demanding task even in the most ideal circumstances. Building equity for a professional sports brand that was once adored, then disdained, then nonexistent, and now back again posed particularly daunting...