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![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time. However, he experienced significant ups and downs in both his personal life and career,...
![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty. A 2017 Dove body wash promotion, however, attracted more than...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners. This invention evolved into the Aros smart air conditioner, a Quirky and GE...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge. How can the company take advantage of the rapidly growing market for a water-based protein drink without cannibalizing existing...
![Global Jesuit Case Series Global Jesuit Case Series](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/GJCSlogo_rgb_0.jpg?itok=zB5Rocn4)
In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up. After starting his job as a research engineer on the assay validation team, which was responsible for...
![Special Issue of the Journal of Case Studies with the Global Jesuit Case Series Special Issue of the Journal of Case Studies with the Global Jesuit Case Series](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/gjcsscrBLUE1%20%281%29.jpg?itok=0agoS36A)
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc. Abbott retained the original company name and a diverse group of health care products...
![Special Issue of the Journal of Case Studies with the Global Jesuit Case Series Special Issue of the Journal of Case Studies with the Global Jesuit Case Series](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/gjcsscrBLUE1%20%281%29.jpg?itok=0agoS36A)
The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy. It begins with a new university policy, which forces the business school dean to critically evaluate the school’s portfolio of programs...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
This descriptive case is a captivating story of Russia’s No. 2 airline, TRANSAERO, which was forced to abruptly suspend its flights in October 2015 due to bankruptcy proceedings filed against the company by its key creditors. The bankruptcy...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
The University of Surrey has filed multiple patents in the United Kingdom on behalf of an Artificial Intelligence (AI) Robot, Device for the Autonomous Bootstrapping of Unified Sentience (DABUS). The two ideas were artificially created by DABUS...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
On July 12, 2018, a jury in St. Louis, Missouri, awarded $4.6 billion in damages to plaintiffs in a lawsuit against Johnson & Johnson over claims its baby powder caused ovarian cancer. This case examines three major lawsuits, Johnson &...