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The Atlantic Coast Conference (ACC) faced a crisis. Routinely known as one of the best basketball conferences in the nation, the ACC faced the possibility that one of its premier football members, Florida State University, would leave the...
After several years as a sales representative, Todd was promoted to zone sales manager. This promotion caused Todd to think back about his start with the company and his friend and mentor, Clint Smith who had told him at his interview that the...
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
Dr. James Knight had a small dental practice. One of his employees, Melissa Nelson, had worked for the facility for approximately ten years. Dr. Knight and Nelson became quite close and shared with each other a lot of personal information and...
Located on the northeast shores of Lake Huron, the small town of Rogers City continues to face challenges with economic development to the area. With access to fresh, clean water, the rural beach town has survived, despite a dwindling Michigan...
In February 2013, DC announced a special anthology of Superman stories that would be cowritten by Orson Scott Card, who had actively spoken out against gay marriage. In response to the announced hiring of Card, over 16,000 people signed a...
In the spirit of this journal’s invitation to address the questions What’s so?, So what?, and Now what?, this editorial will comment brie"y on possible responses to these three questions—responses that might speak particularly clearly to...
This decision oriented case illustrates the critical abilities needed for starting and developing a small business. The case depicts the growth of an entrepreneur who went from picking up some extra work during his time off, to developing...