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In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarized by the motto, “move fast and break things”....
When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected. While the product was successful in the marketplace, it also sparked a bizarre viral reaction on the...
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely. Others argued against changes, claiming that terms like Warriors...
The public may punish public figures whose demonstrations appear disrespectful. From the perspective of many observers, Colin Kaepernick had played well enough in the past to have been signed to an NFL team, at least as a backup quarterback. He...
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida. The mission of Young Consulting was to attend to the promotion and advertising needs of small businesses in the area...
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history. In 2017, Shalane Flanagan led 11 of her teammates to make the Olympics in a traditionally individualized sport of elite...
John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump. He recognized that he had several internal problems to fix with the management of the operation and...
FullContact was a technology company whose core values included being “awesome with people.” This was reflected in the mission of the business and guided the manner in which the organization strived to treat its stakeholders. CEO and Co-Founder...
Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets. Several regulatory agencies have questioned the advertising practices of Canada Goose. Canada...
Since 2005, the nation’s top-ranked high school basketball prospects (and future NBA players) have been forced to delay their NBA draft declarations by one year. The “One-and-Done” rule has faced harsh scrutiny for a number of reasons, and...