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Includes Teaching Notes
This critical incident concerns the owner of a small used car company with two dealership locations in Michigan that was considering a name change in order to attract more customers. The controversy revolves around whether switching from a long...
Jim Foster, the owner of the Selwyn Pub in Charlotte, NC, had just been forced to cut down a signature element of his successful Pub, a 100 plus year-old tree in the middle of his outdoor patio. Replacing the over 100’ tree with another tree of...
Mike Wilson, accountant for Southern Hospitality Inn hotel, was pulling together the projected costs and lost operating revenues of the hotel and the adjoining restaurant, Bridgeton Kitchen, for insurance claim filings following a devastating...
Ben was eager to get started on his new assignment for Northflow Solutions, Inc. His direct supervisor, Monica, had given him all of the details necessary, and he had reviewed the entire file. The company had not increased prices in nearly 15...
Robin Beemer, the owner-operator of a small beauty salon in the small town of Evart, Michigan, frequently agonizes over how to improve the profitability of her salon. The city of Evart lost a major employer the previous year and still struggles...
Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based ride sharing venture in...
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
This case involves a hypothetical company, ENRGY Systems and is presented in eight parts. Each part examines an aspect of sales management (e.g. market segmentation, prospecting, territory planning, customer interaction, sales force automation...
This is an instruction on how to get access to virtual desktop and how to create class diagram using Software Ideas mModeler.
The first portion is institution-specific. Jump to 2:30 to view the Software Ideas Modeler instructions....
Single Serve Packaging (SSP) is providing established wine companies with a new alternative packaging solution that solves the problems associated with glass, liquor license laws, health and safety laws, and carbon credit calculations. SSP is...