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Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today. After converting over 800 stores nationwide, Macy’s focus is to remain...
In the early 2000s, Burberry experienced brand perception problems through counterfeiting. Their staple Burberry plaid pattern was being worn by individuals associated with less-than-respectable reputations. Angela Ahrendts, named CEO in July...
On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information. This case explores the circumstances leading up to the...
In 2012 a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles at the time of his death....
St. Joseph Abbey operated a small Catholic seminary north of Covington, Louisiana. One of the Abbey’s financial means of support was wiped out by Hurricane Katrina in 2005. Deacon Mark Coudrain, a woodworking enthusiast, approached Abbot Justin...
The strategic decision of Home Box Office (HBO) to launch HBO NOW placed the company into direct competition with established, online digital streaming enterprises such as Netflix, Hulu, and Amazon Instant Video. Yet, it was seen as an...
Avani Davda, the CEO of Tata-Starbucks, had to make major decisions soon on product positioning and building a strong consumer base. Tata-Starbucks was the partnership between two food industry giants: Starbucks and Tata Global Beverages. Tata...
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
In May of 2017, Mars, Incorporated, the world’s largest chocolate company,...
The case presents the history of a group's social enterprises in southern Mexico, which coordinates the coffee chain that has provided an alternative form of economy for the region's indigenous families. Based on a historic context of...
It was April and azaleas were blooming everywhere, but Tim Peterson was not enjoying the beauty around him. He was looking at sales at his one-person barbershop and was frustrated. He simply did not know what to do – he had bills to pay and...