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The case is about the challenge presented to Dennis Marasigan, an IT manager of Mars Publishing House. He was given the task to lead and manage a 10-month Enterprise Resource Planning (ERP) implementation project. The company experienced a dip...
After several years as a sales representative, Todd was promoted to zone sales manager. This promotion caused Todd to think back about his start with the company and his friend and mentor, Clint Smith who had told him at his interview that the...
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
Dr. James Knight had a small dental practice. One of his employees, Melissa Nelson, had worked for the facility for approximately ten years. Dr. Knight and Nelson became quite close and shared with each other a lot of personal information and...
Located on the northeast shores of Lake Huron, the small town of Rogers City continues to face challenges with economic development to the area. With access to fresh, clean water, the rural beach town has survived, despite a dwindling Michigan...
In this decision case, the CEO of an insurance company located in the European Union is faced with a dilemma related to a breach of confidentiality on the part of a senior manager. She needs to determine a course of action that fits with...
This descriptive case was designed for use in an undergraduate course in social entrepreneurship, corporate social responsibility, or business ethics. It summarizes the founding of Theo Chocolate, the first organic, Fair Trade certified, bean-...
In February 2013, DC announced a special anthology of Superman stories that would be cowritten by Orson Scott Card, who had actively spoken out against gay marriage. In response to the announced hiring of Card, over 16,000 people signed a...
Daren Young, CEO of DRYCO, a family owned paving construction and maintenance (PCM) firm, faced several crises at DRYCO but he worked hard to make the firm profitable. The last few years had been especially difficult for DRYCO primarily due to...
This decision oriented case illustrates the critical abilities needed for starting and developing a small business. The case depicts the growth of an entrepreneur who went from picking up some extra work during his time off, to developing...