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In 1991, Apple mad a tax deal with the Irish government to pay very low tax rates, on the condition that the California-based company carry out its European operations in Ireland. This tax ruling is what the European Union has described as “...
For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011. Using humorous marketing and a direct-to-consumer subscription...
On April 25, 2014, Garthen Leslie and Ben Kaufman, Quirky founder and CEO, appeared on the Bloomberg television show, In the Loop, hosted by Betty Liu, to discuss how they had teamed up to move Garthen’s idea to an actual product. Garthen had...
It’s never easy for an industry leader to turn its back on everything that had fueled its extraordinary success. But when facing decline in the one industry that had propelled it to greatness, America Online (AOL) was forced to rebrand and...
The music industry has long been a symbol of the damaging potential of the Internet. With the rise of digital media, consumers began transferring music from physical mediums, such as CDs, onto computers. At the same time, music distribution via...
Judi and Terry Paul, the founders and principal owners of Renaissance Learning (“RLRN”), were vocal in their objections of the potential sale of RLRN to Plato Learning, Inc. (“Plato”). A bidding war had erupted between Plato and Permira...
This decision-based case is concerned with the proposed acquisition agreement of The Valspar Corporation by The Sherwin-Williams Company. The acquisition would create the largest firm in the global paints and coatings industry. The acquisition...
Nissan CEO Carlos Ghosn intends to introduce the first mass-produced all-electric car, the Leaf, in December 2010. His expectation is that by 2012 the vehicle will be mass marketed to the public. If electric cars account for one tenth of all...
The Downtown Development Corporation (DDC) in Fletcher, NE was a non-profit organization that organized events in downtown Fletcher, a small community that underwent a downtown revitalization. The DDC hired consultants to develop a marketing...
Nick Servies, the founder and owner of Scarlet Lane Brewing Company, was faced with a dilemma. Scarlet Lane Brewing (SLB) had decided to position their brewery as producing ‘gender neutral’ beers. Gender neutral basically meant that they were...