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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident presents a business dilemma faced by Monarch Beverage, the largest beer and wine wholesaler in Indiana. Phil Terry, CEO, had just received official notification from E. & J. Gallo Winery that it was ending its...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
SeatGeek is a rapidly growing company in a dynamic, complex, and controversial industry. Against this backdrop, this critical incident invites students to consider one practice that presents its own unique set of problems: speculative ticket...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Peloton’s marketing team was excited to receive publicity from a highly anticipated new television series. The Sex and the City series had previously enjoyed a huge following before its cancelation after six seasons in 2004. In December 2021,...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
The Continental Oil and Gas Association represents a variety of organizations along the oil and gas supply chain. In 2022, Dan Williamson was hired as the chief executive officer and charged with improving COGA’s corporate culture and its...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
La Chingona was a thriving cannabis company started by Michael Kaiser in 2019. Inspired by his upbringing, he developed a fictional brand origin story detailing three Mexican sisters using their generational knowledge to craft their cannabis...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Jones Soda Co. is a premium soda company known for its unique flavors with pure sugar ingredients and unique labels generated by its consumers. In October 2022, it launched the Mary Jones Tall Boy brand and became the first mainstream non-...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students. She discussed the situation with Nathan, a marketing instructor. “Hey Nathan, I have not...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heated steering wheel. BMW’s brand appeared at risk as...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service. The launch was hailed as a key part of AT&T’s pivot to...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident describes a legal dilemma faced by a Tim Hortons franchisee in the St. Louis metro area. The franchisee, Eric Sigurdson of Show Me Hospitality, asserted the franchisor, Tim Hortons USA, attempted to force him to sign a...