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In 1991, Apple mad a tax deal with the Irish government to pay very low tax rates, on the condition that the California-based company carry out its European operations in Ireland. This tax ruling is what the European Union has described as “...
A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization. Our research explored a corollary process—the cognitive association of environmentalism with...
Nissan CEO Carlos Ghosn intends to introduce the first mass-produced all-electric car, the Leaf, in December 2010. His expectation is that by 2012 the vehicle will be mass marketed to the public. If electric cars account for one tenth of all...
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference. When the expansion was announced, it was largely panned by sportswriters, fans, and pundits. The case...
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises. Over the last decade interest has grown in the field of social entrepreneurship and in...
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
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