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![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
Karen A. Berger, Laura J. Blake
November 1, 2016
By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries. As the creator of the “café market” also called the “retail...
Student Price:
$4.00 (€3.64)
![The Journal of Management for Global Sustainability The Journal of Management for Global Sustainability](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/JMGS%20logo%20big.jpg?itok=dpwkvS0-)
Gerard Costa, Mar Vila
January 1, 2014
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....
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Free