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Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
This case offers students the opportunity to evaluate the response of laptop computer manufacturers to incidents of their batteries overheating and igniting into flames. Between August 14, 2006 and October 24, 2006 9.6 million laptop batteries...
Charles German was recently elected as Chair of the Homelessness Task Force for Kansas City. Kansas City currently had no strategy for dealing with the homeless. The task force studied the approach taken by Jamie Van Leeuwen, Ph. D. who led the...
Teresa Sullivan had just started her position as President at the University of Virginia (UVA). One of her highest priorities was to decide what to do with Ted Genoways. She had a number of emails in her inbox complaining that he was a...
This is the full preview of the Journal of Critical Incidents - Volume 4 (Fall 2011). Individual cases with the associated teaching notes can be found by searching the case title.
Admit or Not Admit
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This is the full preview of the Journal of Critical Incidents - Volume 3, 2010. Individual cases with the associated teaching notes can be found by searching the case title.
Agrikraft: AcrosstheCulturalDivide...
This is the full preview of the Business Case Journal - Volume 16, Issue 1 (Fall/Winter, 2008/2009). Individual cases with the associated teaching notes can be found by searching the case title.
LEAN INITIATIVES AND GROWTH AT...
This is the full preview of the Journal of Critical Incidents - Volume 2, 2009. Individual cases with the associated teaching notes can be found by searching the case title.
Campus Blood Drive Suspension: Effective or Ineffective ...
This is the full preview of the Journal of Critical Incidents - Volume 1, 2008. Individual cases with the associated teaching notes can be found by searching the case title.
A Manager’s Dilemma: Who Gets the Project?...
This is the full preview of the Business Case Journal - Volume 14, Issue 2 (Winter 2006/2007). Individual cases with the associated teaching notes can be found by searching the case title.
Marketstar: A Channel Services...