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![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA). Because of a tweet by a team’s executive, the league’s long-standing and lucrative relationship with China was imperiled. The tweet showing...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact. Due to malfunctioning airbag inflators, some Takata airbags would send shrapnel throughout the car on impact. After hundreds of people...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
On January 28, 2021, just before dawn on the West Coast of the United States, Vladimir Tenev, the CEO of Robinhood, received a margin call from the U.S. equity clearinghouse requiring the brokerage firm to deposit three billion dollars in order...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
As Josh ate breakfast, he wondered what he was going to do about Ben, his 64-year-old longtime family friend and salesperson suffering from severe arthritis. Josh had to take Ben home a few days prior because an arthritis flare up had left Ben...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Scott Bailey sat in his office, pondering his dilemma: “We haven’t missed a Saturday evening show in over 94 years, but I don’t see how we can avoid cancelling this week.” It was Thursday, March 12, 2020, and the Grand Ole Opry had suddenly...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
An American company in a verbal war with a sitting American president? Over worker apparel? In August 2020, the Goodyear Tire and Rubber Company faced a social media spat with a polarizing U.S. president who posted the tweet shown above. Viral...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to change the Eskimos’ name. For example, Dr. Norma Dunning...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Boom. YULU President and co-founder Jochem van Rijn was blown away by the backlash to his “Cut The Wire” children’s toy, a toy bomb that had to be defused before it exploded. In fact, criticism of the toy was swift. Canada’s CBC and the New...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
"We were shocked," said Erica Hanner. "None of us had any idea that this was coming. It hurt a lot, honestly. I was speechless for probably 10 minutes after. I stood there staring at my phone saying, 'This can't be real. Did that just happen...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident is about Erin Jewell who owned and operated MD Cosmetics, a cosmetic medical spa in Williston, Vermont. Jewell suddenly closed MD Cosmetics after the resignation of her medical director. She still owed customers $118,000...