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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels. In 2017, Mark Parker, CEO of Nike, the world's largest athletic brand, announced the company would eliminate...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories. The first wave of the COVID-19 pandemic, roughly between February and...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack. The network outage resulted in critical medical equipment,...
This white paper is designed to guide graduate students in understanding and
applying the Influencing with Integrity development.
The author has intentionally created the document as a teaching/learning tool for
...
![](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/media/SCR%20logo%20-%20Larger.jpg?itok=RFRNxyt9)
This is the full preview of the annual joint issue from Global Jesuit Case Series and Journal of Case Studies - Volume 40, Issue 2. Individual cases with the associated teaching notes can be found by searching the case title.
- ...
In this session Marie Charlot, President, Leaders Choice, talks about her experience centering dignity for a Fortune 500 company.
...
![Inspirational Paradigm for Jesuit Business Education Inspirational Paradigm for Jesuit Business Education](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/InspirationalParadigm_logo.jpg?itok=r5zW8Zmb)
How can business be a force for good? In this episode, Conscious Capitalism Co-Founder and Chairman Emeritus, Dr. Raj Sisodia, explains how businesses can care for their stakeholders—and outperform their peers by doing so. Learn what your first...