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Many communities in the United States have downtown business districts in need of revitalization. One example of a highly successful revitalization effort is Tupelo, Mississippi. Until the 1960s, America’s downtown business districts were the...
Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practices of his campus. To minimize the carbon print by...
Enloe State Bank was a small community bank in Cooper, Texas. The Texas Department of Banking closed it in 2019 after the bank president set the conference room on fire. Investigations revealed extensive fraudulent activity by the bank’s...
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy. This case study spotlights Target Corporation and its twelfth annual...
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media. The case explores the immediate public reaction, the subsequent actions of...
Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing. The company, long viewed as a disruptive force in the collaborative consumption sector now faces...
This case examines the interaction of corporate communication, brand influencers, and social media. In 2023, Anheuser-Busch InBev agreed to a professional promotional relationship with trans-advocate Dylan Mulvaney. As a result, backlash from...
This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and future products. The case examines the actions...
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment. Norfolk Southern CEO Alan Shaw has just become aware of the disaster and must...
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presale. Increasing scrutiny of Live Nation’s business...