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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Peloton’s marketing team was excited to receive publicity from a highly anticipated new television series. The Sex and the City series had previously enjoyed a huge following before its cancelation after six seasons in 2004. In December 2021,...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This descriptive critical incident introduces students to the CPA licensing process using the story of a political candidate, Patrick Murphy, whose background as a CPA was a key component of his “brand” and credentials. In June 2016, during...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
The Continental Oil and Gas Association represents a variety of organizations along the oil and gas supply chain. In 2022, Dan Williamson was hired as the chief executive officer and charged with improving COGA’s corporate culture and its...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
The Ring of Fire is a 1,900 square mile mineral-rich region in remote Northern Ontario that is estimated to have lithium deposits worth billions. The recent discovery of lithium has created a bitter conflict between Indigenous First Nations...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This decision-based critical incident considers how Lourdes should deal with her combative but competent office manager Dixie. While Dixie had effectively performed her duties at Cascade Design Construction Company (CDC) for nearly two decades...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident describes the events and resulting consequences of fraud and embezzlement committed by Dale Endries, controller for Oneida Golf and Country Club (OGCC). This activity extended over at least seven years and amounted to...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
A new day trader discovered he owes $800,000 in taxes on a net profit of only $45,000. The trader contacted Brian, a financial planner, for help. Brian wondered if the tax preparation software used by the trader was calculating the taxes...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
La Chingona was a thriving cannabis company started by Michael Kaiser in 2019. Inspired by his upbringing, he developed a fictional brand origin story detailing three Mexican sisters using their generational knowledge to craft their cannabis...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Jones Soda Co. is a premium soda company known for its unique flavors with pure sugar ingredients and unique labels generated by its consumers. In October 2022, it launched the Mary Jones Tall Boy brand and became the first mainstream non-...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students. She discussed the situation with Nathan, a marketing instructor. “Hey Nathan, I have not...