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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States. Four months after its launch in China, the ad suddenly went viral around the...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
This descriptive case is a captivating story of Russia’s No. 2 airline, TRANSAERO, which was forced to abruptly suspend its flights in October 2015 due to bankruptcy proceedings filed against the company by its key creditors. The bankruptcy...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history. In 2017, Shalane Flanagan led 11 of her teammates to make the Olympics in a traditionally individualized sport of elite...
![Le Moyne College | Madden School of Business Le Moyne College | Madden School of Business](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Lemoyne_Seal.png?itok=uB0MKRM6)
![Le Moyne College | Madden School of Business Le Moyne College | Madden School of Business](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Lemoyne_Seal.png?itok=uB0MKRM6)
If the night watchman at the Swedish sales office had been watching -- which he wasn't -- he would have noticed on two of the twenty three video screens a single, tall, athletic figure softly walk down the darkened hall and place a single piece...