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The 416 Fire burned over 50,000 acres near Durango, Colorado in the summer of 2018. The fire caused evacuations. Employees were furloughed. Tourists had taken their dollars and gone elsewhere. Some said the fire started near the train...
Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining revenues, and transition to a strong recovery....
Snider Fleet Services is a medium sized firm that provided tire retreading, truck fleet services, off-road and industrial tires to customers in the Southeast United States. The case tells the story of James Vasquez, a plant manager of the...
Strings for Hope was started by a woman who discovered food insecurity in her middle-class community. She began making bracelets from discarded guitar strings then selling them at art fairs and tourist locations. The popularity of the...
Dwelling House Savings and Loans (DHSL) was dealing with the aftermath of the financial crisis that hit the Hill District community. Since the Hill District community constituted most of its customers, DHSL experienced a drop in deposits,...
The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement. The team, its owners, sponsors and fans confront a momentous shift in American...
The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding. The racist history surrounding the Aunt Jemima pancake mix and...
Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices. H&M’s newest CEO, however, must rethink the company’s business...
After a terrorist attack at the Pensacola Naval Air Station, Apple received immense public pressure to comply with the FBI’s request to assist in unlocking the encrypted iPhone of the attacker. Apple’s evolving technology will open the company...
In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans. After calling the tweet “regrettable” the NBA then found itself under...