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This case involves a hypothetical company, ENRGY Systems and is presented in eight parts. Each part examines an aspect of sales management (e.g. market segmentation, prospecting, territory planning, customer interaction, sales force automation...
Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.
This assignment has students read a New Yorker article about research on consumer perceptions of food. The first two questions challenge students to hash out the experiments described in the article in terms of formal scientific design (i.e.,...
This assignment consists of a series of short online activities:
Students learn about how Google search data for terms related to influenza symptoms ended up correlating with actual CDC data mapping the spread of the virus. ...
This course focuses on the concept of Corporate Social Responsibility and Sustainability (CSRS) as it relates to organizations in the domestic and international domain. The course takes an interdisciplinary approach to CSRS, and considers the...
This module includes: 1.) curriculum related to CLC’s model for difficult conversations including the CONFRONT acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model...
This module includes: 1.) curriculum related to CLC’s model for difficult conversations including the CONFRONT acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and techniques. While tactics and technology are a...