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This is the full preview of the Journal of Case Studies Volume 38 Issue 2. Individual cases with the associated teaching notes can be found by searching the case title.
- Hooters: Have breastaurants become overexposed ...
In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019. A number of reactions accused the company of reinforcing...
The Coronavirus / COVID-19 crisis of 2020 resulted government restrictions on travel, accompanied by a public loss of confidence in the safety of air transport, all of which led quickly to a decline in revenue for airline companies. American...
In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans. After calling the tweet “regrettable” the NBA then found itself under...
A humanistic business management approach to thinking about the economy. Capitalists vs. Consumers 11 min video discussion on whether it's supply and demand, or demand and supply - from a humanistic management perspective.
Topics...
- 2020: Writing Case Studies in Changing Times
Bradley W. Brooks, Queens University of Charlotte
Britt M. Shirley, The University of Tampa
- A Family of Products: Setback ...
Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup. She had been approved for a $55,000 start-up loan at 5%...
Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind. In December 2019, however, a chilling video went viral that showed an unidentified hacker observing an eight-year-old girl through a Ring camera...
This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer. Pirate Joe’s, a small retail store in Vancouver, British Columbia, was celebrating its fourth year in operation. Mike Hallatt, the...
Terrance Lau was the program manager of the Campus Network Refresh, a major program to upgrade network connectivity of the Mountainside State University (MSU). Lau was preparing for an upcoming meeting with the new executive sponsor. The...