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This decision-based critical incident considers how Lourdes should deal with her combative but competent office manager Dixie. While Dixie had effectively performed her duties at Cascade Design Construction Company (CDC) for nearly two decades...
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a severe labor shortage. The double bind of customer...
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials and market share prospects, hoping to achieve its...
Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup. She had been approved for a $55,000 start-up loan at 5%...
The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change. This issue is considered through the lens of the higher education textbook...
In January 2009, Ed Huegel, owner of InsulTec, a small foam insulation installation company in Alta Vista, Iowa, needed to make a decision. Ed had owned InsulTec for nine years. During that time he had successfully grown the business, and had...
Leslie Arbury, a young graduate student and lover of clothes and shopping, was intrigued by the idea of opening her own boutique. She also noticed growing societal trends of shopping on consignment and of using personal shoppers. She felt that...
Gary and Darla Beggs, after long, professional tenures in large corporations, decided to become business owners. The two experienced business professionals were looking for an opportunity to use their skills and knowledge to successfully...