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Showing 1 - 2 of 2
In this zoom conversation Joe Sprangel...
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Free
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![](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/default_images/default_profile_0.jpg?itok=Q9yYOOZ9)
Submitted by Alain Decrop
Video
August 5, 2019
Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
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CC BY-NC-ND