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Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013. The company first faced some questions about product claims. Then they were in the news because an...
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it. However, she had just been told that she was not going to get her massage and there was nothing she could do about it. Danielle...
This decision case focuses on a consumer products company, Edwards Paper Company (EdCo), as it redesigns its supply chain for poly-wrap. In response to environmental and corporate changes, EdCo sought greater efficiencies by reducing the number...
The economics of medicine was changing and Dr. Mike Waxman was wondering if his medical specialty group, KCPC, would survive. The changes in reimbursement systems that favored third party payers and the shift towards for-profit hospitals was...
“The Tax-exempt Status of AARP” is a descriptive case study. It covers the aftermath of the issuance of Behind the Veil: The AARP America Doesn’t Know, a 40-page Investigative Report released by Wally Herger (Representative, California) and...