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This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so. Apple thought they had the tablet pc market all wrapped up for the 2011 holiday season with their popular iPad tablet posting record sales. That was until...
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
Joseph (Joe) Christopher was a dedicated and hardworking business professional who was a majority male over 50 year’s old and practiced honesty, integrity, and trust. Throughout his work life, he consistently demonstrated what it takes to be...
Bill Smith was the long-time owner/operator/CEO of Measurement Equipment Supply Company, Inc. (MESCO), a distributor of pressure, flow, and temperature measurement equipment for the oil and gas industry in West Texas and eastern New Mexico. A...
This case involves an entrepreneurial company’s decision on whether to expand or not expand due to over-crowding issues at their current location. Caroline McCourt and Beth Mielcarek started their Sun Prairie coffeehouse initially as more of a...
Co-operation Ireland (COI) was founded in 1979 to advocate for peace and reconciliation between Northern Ireland and the Republic of Ireland. The Good Friday Peace Treaty was signed in 1998 and the widespread violence in Northern Ireland began...