Browse by individual material type and use our filters to help sort the results to suit your requirements.
You Selected:
Language:
- (-) Remove English filter English
Length:
- (-) Remove 4 – 12 filter 4 – 12
Target Audience:
- (-) Remove Executive Education filter Executive Education
Topic:
- (-) Remove Marketing & Sales filter Marketing & Sales
Search
Content Type
Area of Study
- Covid-19 Research (0)
- Research Methods (0)
- murder case (0)
- Education (0)
- Integrated Marketing Communication (0)
- Law (0)
- Liberal Arts (0)
- Religion (0)
- Sciences (0)
Topic
- Accounting & Finance (0)
- Economics (0)
- Entrepreneurship (0)
- Human Resources & Organizational Behavior (0)
- Information Systems (0)
- Inspirational Paradigm for Jesuit Business Education (0)
- Operations (0)
Target Audience
- Faculty/Researchers (0)
- Other Audience (0)
Region
- Africa (0)
- Asia - Pacific (0)
- Europe (0)
- Latin & South America (0)
- (none) (0)
Language
- Spanish (0)
Published by
Includes Teaching Notes
- No (0)
The Air Zoo, an aviation museum located in southwest Michigan, is approaching its 30th anniversary and is faced with declining attendance and thus not meeting its financial goals. In early 2008, CEO Bob Ellis is considering the elimination of...
This descriptive case describes the journey of Skyline Exhibits, a worldwide market leader in the trade show display industry, as it created and launched a dramatic innovation in its industry. The industry was shifting due to competitive...
This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil. Greenpeace was opposed to Shell’s plan to drill in the Arctic and was concerned that Shell used...
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product. The Food and Drug Administration (FDA) approved the firm’s inhalable dry powder insulin (Afrezza) in June 2014 that...
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013. The company first faced some questions about product claims. Then they were in the news because an...