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This descriptive case detailing a consumer's ordeal with AT&T culminating in a change to another service provider gives an opportunity to discuss cost of quality in terms of a service industry rather than a manufacturing environment....
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so. Apple thought they had the tablet pc market all wrapped up for the 2011 holiday season with their popular iPad tablet posting record sales. That was until...
Despite the widespread use of case studies in business schools, an important aspect of learning from experiences remains underdeveloped: learning from the case study that is one’s own individual experience in business and in life. This absence...
Business schools (B-schools) around the globe offer similar programs made up of disciplines such as accounting, finance, marketing, human resources, management, economics, and business law. Some institutions also offer business ethics, global...
The Journal of Jesuit Business Education (JJBE) is dedicated to the promotion and distribution of scholarly work and commentary with a focus on the distinctiveness of business education in the Jesuit tradition. Volume 4 of JJBE is full of...
Dr. Milton Moore, a registered pharmacist and medical doctor, who originally started a skin care products business as an extension of his medical practice in dermatology, had personally managed Moore Unique Skin Care since its inception in 1993...