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Teakoe was relatively young, start-up tea manufacturer, located in Denver, Colorado. Since Teakoe’s first sale in 2009, the company developed 16 signature tea blends for hot and iced tea consumption. Tea blends featured exotic ingredients and...
After the Major League Baseball’s (MLB’s) 2011 season, a report surfaced that Ryan Braun of the Milwaukee Brewers had tested positive for use of performance enhancing drugs (PEDs), a violation of MLB rules. Braun claimed the results were a...
It was budget time and Maria, the CEO of the YWCA of White Plains and Central Westchester (YW), was once again facing the issue of how she was going to explain declining revenue numbers and negative profit before overhead. Management was...
Café Britt, Costa Rica’s leading provider of gourmet coffee, chocolates, and gifts has been on the verge of a second round of growth. It has had steady growth since its birth but had short revenue downturn in 2009. The company was started by...
This industry note briefly traces the history of the beauty industry; overviews the world market through the industry’s four segments (bath and shower, hand & body, cosmetics, and fragrances), summarizes developments in regional and country...
This is the full preview of the Journal of Critical Incidents - Volume 3 - 2010. Individual cases with the associated teaching notes can be found by searching the case title.
Agrikraft: AcrosstheCulturalDivide...
Groupon, Inc.’s growth had been spectacular, and in less than three years after its founding, it was ready to make its initial public offering (IPO). Its revenues and its customer base had grown rapidly. The company, however, had yet to show a...
Gary and Darla Beggs, after long, professional tenures in large corporations, decided to become business owners. The two experienced business professionals were looking for an opportunity to use their skills and knowledge to successfully...
This decision-oriented critical incident addresses potential legal and marketing conflicts in the restaurant industry based on claims of superior food or of inferior competitor products. The organizational focus is Pizza Hut and its response to...
Country Crock spread (a butter substitute made by Unilever) had changed its recipe to meet increasing consumer pressures for healthy food products. Consumer posts on sites such as the brand’s website, Facebook page, and Twitter page almost...