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This critical incident describes a business and legal dilemma faced by an executive of a franchised restaurant. The franchisee had received word that the franchisor was immediately terminating the franchise agreement with his company. The...
This critical incident is about a strategic marketing decision. Andrew, the young marketing director of Dobry Svet (“Friendly Light”), faced a tough dilemma: how to provide further expansion of the Moscow-based business. Dobry Svet had been...
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids. When OTC hearing aids become available, there will be numerous benefits and...
In July 2017, Sarah Cattoor and her husband, Ryan Greening, were less than a month away from opening their new breakfast café in West Des Moines, Iowa. Consumers, however, began expressing outrage about the new restaurant’s name, Me So Hungry,...
American Eagle (AE) decided to test the waters and offer a denim hijab made with soft denim fabric in an indigo wash on its website in July 2017. The product description encouraged customers to “Wear it your way. Make it as original as you are...
Building brand equity can be a demanding task even in the most ideal circumstances. Building equity for a professional sports brand that was once adored, then disdained, then nonexistent, and now back again posed particularly daunting...
Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based ride sharing venture in...
This is the full preview of the Journal of Critical Incidents - Volume 11 (Fall 2018). Individual cases with the associated teaching notes can be found by searching the case title.
Illegal Procedure? Blackman High School...
The Global Jesuit Case Series (GJCS) was formally launched in 2015 with the singular goal of establishing a series of real-world business cases, written by executives, educators and entrepreneurs whose work would place people and planet on...
In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential election. In expressing extreme displeasure,...