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Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, the company decided to return the money. As the...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
In February 2021, Storm Uri devastated an unprepared Texas which resulted in mass power outages across the state. Texans faced low temperatures, food shortages, water shortages, and power outages during the storm and high electricity bills...
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal. As Tesla continues to release new Autopilot updates to the public...
During a meeting of information security (infosec) experts, Antisnatchor attacked Azeria for tweeting photos of attendees. Azeria, Antisnatchor, and other members of the Twitter infosec community became embroiled in increasingly charged...
Hantz Woodlands, LLC, is a startup company, a social enterprise in Detroit, and the world’s largest urban farm. The company is committed to using agriculture as a tool for economic development and blight removal in an urban center. The case...
This study was set on the premise of a research question that sought to identify the dominant ecological worldviews of Community Resources Management Area (CREMA) leaders and the influences these have on the management prescriptions of their...
Innovation has been at the center of most science policies of the ASEAN countries, driven as they are by a greater concern for the competitive advantages that can come from science and technology. Related to these policies, although often...
Fishing is considered to be the most important among the many uses of Laguna Lake, the largest lake in the Philippines and second largest in Southeast Asia. Using primary data gathered through focus group discussions, key informant interviews,...
This study investigates how sustainability initiatives in higher education institutions (HEIs) can be assessed. As educational institutions, HEIs are more focused on the academic aspects of sustainability although many have also made strides to...