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This critical incident focuses on applying Karl Weick’s (1995) sensemaking theory to help students interpret perspectives in what occurs when a summer intern had to deal with an emerging situation in a restaurant. By applying Weick’s...
Groupon, Inc.’s growth had been spectacular, and in less than three years after its founding, it was ready to make its initial public offering (IPO). Its revenues and its customer base had grown rapidly. The company, however, had yet to show a...
Gary and Darla Beggs, after long, professional tenures in large corporations, decided to become business owners. The two experienced business professionals were looking for an opportunity to use their skills and knowledge to successfully...
This decision-oriented critical incident addresses potential legal and marketing conflicts in the restaurant industry based on claims of superior food or of inferior competitor products. The organizational focus is Pizza Hut and its response to...
Country Crock spread (a butter substitute made by Unilever) had changed its recipe to meet increasing consumer pressures for healthy food products. Consumer posts on sites such as the brand’s website, Facebook page, and Twitter page almost...
This descriptive critical incident is based upon a real life situation encountered by the author. As vice president and a member of the Board of Directors of the Colonel Crowther Foundation, the author and members of the board were shocked and...
The critical incident stems from a contract dispute between actor Evan Rachel Wood and film producer 10 Things I Hate, LLC, concerning the film 10 Things I Hate About Life. The producer contended that Ms. Wood was in breach of her Artist...
“We cannot get new banks to join the LIBOR panel. This is unfortunate from my perspective. But you can understand the situation of a bank chief executive who has to explain to shareholders why the bank should join a LIBOR panel, given the past...
This descriptive critical incident describes the events and resulting tragic consequences of Dr. Cecilia Chang’s extensive, alleged fraud that extended over a 30-year period while serving as a college dean at St. John’s University. In a for-...
The idea for TrintMe was born at an alumni meeting in California when one of VS Joshi’s former classmates wondered why he had never asked her out while at College. Joshi realized that two individuals who had the same feelings for each other had...