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IT systems analyst Jim Davis had just been told by the Director of IT that Jim must change the employee benefits software despite Jim’s objections that the change was unethical. The company had allocated an amount of money for each employee to...
Donald and Mildred Othmer were long-time supporters of Long Island College Hospital. Their wills directed that approximately one-fifth of their $730 million estate was to be given to the hospital; the principal was to remain restricted with...
Global Blood Therapeutics, Inc. (GBT) was a small, privately held biotechnology firm that decided to focus on their new drug candidate, GBT440, to treat the rare sickle cell disease that had no known cure. The CEO raised venture capital (VC)...
Leslie Arbury, a young graduate student and lover of clothes and shopping, was intrigued by the idea of opening her own boutique. She also noticed growing societal trends of shopping on consignment and of using personal shoppers. She felt that...
This critical incident discusses the challenges Jay LaShombe, owner of Beansie’s Bus, faced trying to attract new, younger customers to his Burlington, Vermont food truck. Beansie’s Bus had been located seasonally in Burlington’s Battery Park...
This critical incident describes a situation in which Jane, a loyal McDonald’s drive-thru customer, was frustrated after finding out how little McDonald’s actually donates to their name-sake charity, Ronald McDonald House Charities (RMHC). She...
This decision-based critical incident describes Robert’s dilemma of how to handle a conflict between Dave, a longtime employee of Madison Team Construction (MTC), and Dave’s supervisor John. The conflict emerged when John asked Dave how much...
The River Federal Credit Union’s board of directors’ strategic and tactical planning session had just adjourned. Through a lengthy discussion, the nine-person board had identified and examined three strategic marketing options that could...
This critical incident stems from an extended exchange of comments over Twitter between film actor James Woods and an anonymous Twitter user under the pseudonym “Abe List.” Both users seemed to revel in the messy, rambunctious, and often...
This critical incident describes a crisis facing Burger King (BK) executives upon the 2015 release of BK’s Halloween Whopper at the end of September, 2015. The Halloween Whopper was a regular Whopper, but had a black bun with an A.1. flavoring...