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MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product. The Food and Drug Administration (FDA) approved the firm’s inhalable dry powder insulin (Afrezza) in June 2014 that...
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013. The company first faced some questions about product claims. Then they were in the news because an...
This critical incident describes a discrimination issue between an employee at a retail store and an angry customer. The incident illustrates the issue of language discrimination in the workplace. An employee did not understand what the...
Amy’s Bread first opened in a tiny combined wholesale and production location in Hell’s Kitchen in 1992. Twenty-two years later, Amy’s Bread had grown to the large production facility, three retail locations in Manhattan, 200 employees, and $...
The ENGINO case presents a decision situation. ENGINO was a small company based in Cyprus. The company produced educational construction toys. During 2007-2011, the company outsourced the manufacturing in China. ENGINO construction toys became...
This decision case focuses on a consumer products company, Edwards Paper Company (EdCo), as it redesigns its supply chain for poly-wrap. In response to environmental and corporate changes, EdCo sought greater efficiencies by reducing the number...
In response to the financial crisis of 2007-2008 and the resulting changes in loan criteria by the U.S. Small Business Administration, Rocky Mountain Chocolate Factory experienced a significant decrease in their annual new retail openings. The...
The Atlantic Coast Conference (ACC) faced a crisis. Routinely known as one of the best basketball conferences in the nation, the ACC faced the possibility that one of its premier football members, Florida State University, would leave the...
After several years as a sales representative, Todd was promoted to zone sales manager. This promotion caused Todd to think back about his start with the company and his friend and mentor, Clint Smith who had told him at his interview that the...
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...