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This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil. Greenpeace was opposed to Shell’s plan to drill in the Arctic and was concerned that Shell used...
This critical incident describes a discrimination issue between an employee at a retail store and an angry customer. The incident illustrates the issue of language discrimination in the workplace. An employee did not understand what the...
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it. However, she had just been told that she was not going to get her massage and there was nothing she could do about it. Danielle...
Triple Impact was a new social enterprise start-up firm founded by four university students in 2013. The founders believed that it was possible to serve others and make a profit. The founders’ immediate job was refining their business model,...
Rep. Frank Lucas was chair of the House Committee on Agriculture, the committee charged with overseeing the Supplemental Nutrition Assistance Program, or SNAP, commonly known as food stamps. On March 20, 2012 Rep. Paul Ryan, chairman of the U.S...
This descriptive case was designed for use in an undergraduate course in social entrepreneurship, corporate social responsibility, or business ethics. It summarizes the founding of Theo Chocolate, the first organic, Fair Trade certified, bean-...
Because the Kitty vs Goliath case involves problems with a telecommunications company, students will easily relate to it. This case illustrates the difficulty customers of large corporations can encounter in attempts to resolve problems, even...
Roger Redford was intrigued by a story he had just seen on TV about a horse trainer who routinely abused horses to enhance their performance in the show ring. The video was reportedly shot by an undercover representative of the Humane Society...
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
This case offers students the opportunity to evaluate the response of laptop computer manufacturers to incidents of their batteries overheating and igniting into flames. Between August 14, 2006 and October 24, 2006 9.6 million laptop batteries...