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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heated steering wheel. BMW’s brand appeared at risk as...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service. The launch was hailed as a key part of AT&T’s pivot to...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Joshua “Null” Moon wondered how a company that had signed a legally binding contract with his platform, Kiwi Farms, could suddenly cease all services. The email from Cloudflare announced it would no longer protect Kiwi Farms from cyber threats...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
In November of 2011, William James finally had time to reflect on the events of the past five years. As CEO of Oneida, Limited, he navigated the firm through a Chapter 11 bankruptcy filing and a sale to a private equity firm, Monomoy Capital...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy. This case study spotlights Target Corporation and its twelfth annual...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing. The company, long viewed as a disruptive force in the collaborative consumption sector now faces...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
This case examines the interaction of corporate communication, brand influencers, and social media. In 2023, Anheuser-Busch InBev agreed to a professional promotional relationship with trans-advocate Dylan Mulvaney. As a result, backlash from...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and future products. The case examines the actions...
![Direct Selling Education Foundation Direct Selling Education Foundation](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Screen%20Shot%202018-09-21%20at%2012.44.21%20PM.png?itok=_8JD3lsA)
Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.
...
![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA). Because of a tweet by a team’s executive, the league’s long-standing and lucrative relationship with China was imperiled. The tweet showing...