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On September 5, 2007, Apple, Inc.’s Chief Executive, Steve Jobs, announced a 33% price decrease in his company’s newest gadget, the iPhone. The announcement came only ten weeks after the phone’s initial introduction in late June. Billed as a...
On December 25, 2007, a tiger managed to escape its enclosure at the San Francisco Zoo and attack zoo visitors, killing one and injuring two others, before it was shot and killed by police officers. Management must decide how to address the...
Salesforce.com is the leading company in the Software-as-a-Service Customer Relationship Management industry. On January 6, 2009, the company faced its most significant disruption in its history: more than 177 million business transactions were...
On November 19, 2008, General Motors Corporation presented an argument in the U.S. House of Representatives to receive bridge loan funding. If the company could not convince the legislators to assist the company through the economic downturn,...
Since 1967, the Israeli Defense Forces (IDF) have used modified Caterpillar bulldozers to destroy thousands of Palestinian homes, injuring and even killing scores of individuals in the process, including American peace activist Rachel Corrie....
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online. The videos showed Domino’s employees taking inappropriate and...
In spite of similar formulation, Swiss pharmaceuticals giant Roche has always positioned its two products Avastin and Lucentis separately, as treatments for cancer and for age-related macular degeneration (AMD) respectively. However, doctors...
Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company. While some companies have been successful with their logo redesigns, several have...
The date was April 30, 2011 and Sony shares had just fallen by more than 5% on the Tokyo Stock Exchange. The corporation was suffering through a chaotic time period in its gaming division. Hackers had invaded the PlayStation Network roughly two...
Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices. The school educates an underserved demographic but was challenged with media...