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Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
At least 5,300 Wells Fargo Bank employees had created over 1.5 million deposit accounts and over 500,000 credit card accounts for Wells Fargo customers without the customers’ permission – many of which resulted in Wells Fargo charging customers...
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids. When OTC hearing aids become available, there will be numerous benefits and...
For the past 48 years, the Jills (Buffalo Bills Cheerleaders) were an important part of the Bills organization, entertaining fans both on and off the playing field. Recognized for their high spirit, dedication, and humanitarian nature, they had...
In a nearly $40 billion market conditioned by bottom-line numbers and thin margins, cruise lines are hard-pressed to invest in areas that do not result in significantly increased sales. One such budget dilemma facing the industry focuses on...
This critical incident describes a situation in which Dr. Leisa Justus, in her first year as principal of Blackman High School (BHS) in 2014–2015, became concerned about monies disbursed by the BHS Football Boosters Club. She was especially...
This critical incident describes a potential ethical dilemma created by an executive of a local restaurant chain. Scott Wise, owner of eight Scotty’s Brewhouse locations in the Indianapolis metro area, had been approached by a Pepsi...
Stephen Bell and Brenda Sims were university professors who had chosen Global Campus Tours to be the travel provider for a travel study course they were planning. Stephen notified the other companies that submitted proposals—UniTours and...
IT systems analyst Jim Davis had just been told by the Director of IT that Jim must change the employee benefits software despite Jim’s objections that the change was unethical. The company had allocated an amount of money for each employee to...
Donald and Mildred Othmer were long-time supporters of Long Island College Hospital. Their wills directed that approximately one-fifth of their $730 million estate was to be given to the hospital; the principal was to remain restricted with...