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![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product. The Food and Drug Administration (FDA) approved the firm’s inhalable dry powder insulin (Afrezza) in June 2014 that...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013. The company first faced some questions about product claims. Then they were in the news because an...
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it. However, she had just been told that she was not going to get her massage and there was nothing she could do about it. Danielle...
![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference. When the expansion was announced, it was largely panned by sportswriters, fans, and pundits. The case...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event. After retiring from the Post Office, Bob opened a small, moderately successful restaurant in an old...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
The Atlantic Coast Conference (ACC) faced a crisis. Routinely known as one of the best basketball conferences in the nation, the ACC faced the possibility that one of its premier football members, Florida State University, would leave the...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market. The Absolut Vodka brand had gained fame throughout the world in the artist, fashion and music community for its creativity...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so. Apple thought they had the tablet pc market all wrapped up for the 2011 holiday season with their popular iPad tablet posting record sales. That was until...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...