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This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event. After retiring from the Post Office, Bob opened a small, moderately successful restaurant in an old...
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
Co-operation Ireland (COI) was founded in 1979 to advocate for peace and reconciliation between Northern Ireland and the Republic of Ireland. The Good Friday Peace Treaty was signed in 1998 and the widespread violence in Northern Ireland began...