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Kendall Meyer was frustrated. He had recently started his internship in the housekeeping department for a large hotel and was experiencing credibility and performance issues from housekeeping staff that he was responsible for supervising. As a...
This critical incident focuses on applying Karl Weick’s (1995) sensemaking theory to help students interpret perspectives in what occurs when a summer intern had to deal with an emerging situation in a restaurant. By applying Weick’s...
Nissan CEO Carlos Ghosn intends to introduce the first mass-produced all-electric car, the Leaf, in December 2010. His expectation is that by 2012 the vehicle will be mass marketed to the public. If electric cars account for one tenth of all...
Leslie Thompson started a western boot business based on her idea of an interchangeable decorative inlay, visible through a patterned opening in the boot shaft. Her process was to receive shipments of the boots from her only supplier in Mexico...
The Downtown Development Corporation (DDC) in Fletcher, NE was a non-profit organization that organized events in downtown Fletcher, a small community that underwent a downtown revitalization. The DDC hired consultants to develop a marketing...
Surveillance video released to the public shows the CEO of Centerplate Inc., Des Hague, kicking a dog in the elevator of an upscale Vancouver Hotel. The video resulted in a flurry of media attention on the successful CEO and his company....
The continual decline in state funding for public higher education has caused many universities to abandon their traditional budgeting models and search for new alternatives to cope with budget shortfalls. The Responsibility-Centered Management...
Wal-Mart was becoming a key provider of financial services to millions of US low-income consumers at the fringes of the traditional banking industry. It offered check cashing, bill payment, money transfers, credit cards, prepaid cards, small-...
Late in 2014, singer Neil Young issued a social media message calling for a boycott of Starbucks. Young alleged that Starbucks, as a member of the Grocery Manufacturers Association (GMA), supported a lawsuit that aimed to block a Vermont law...
In January 2011, Starbucks made an arrangement with Tata Global Beverages to purchase and roast premium coffee beans at a new facility in southern India. In January 2012, this was expanded to an $80 million retail joint venture. Tata proved to...