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Showing 31 - 31 of 31
![Journal of Critical Incidents Journal of Critical Incidents](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.57%20PM.png?itok=4STu7rPz)
Timothy P. Brotherton, Donna A. Smith
January 1, 2017
This critical incident concerns the owner of a small used car company with two dealership locations in Michigan that was considering a name change in order to attract more customers. The controversy revolves around whether switching from a long...
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