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![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
This case examines the interaction of corporate communication, brand influencers, and social media. In 2023, Anheuser-Busch InBev agreed to a professional promotional relationship with trans-advocate Dylan Mulvaney. As a result, backlash from...
![Notre Dame Notre Dame](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Fanning%20Center%20-%20ND%20Mark.png?itok=yXWmByLW)
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presale. Increasing scrutiny of Live Nation’s business...
![Inspirational Paradigm for Jesuit Business Education Inspirational Paradigm for Jesuit Business Education](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/InspirationalParadigm_logo.jpg?itok=r5zW8Zmb)
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![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging. (Mia’s iconic image had appeared on Land O’Lakes packaging for...
![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence. Miraculously, by the end of the first season, Jesse had turned things around as the team began selling out every home...
![Business Case Journal Business Case Journal](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/BCJ%20-%20final%20edit.png?itok=qiLZP0Wr)
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017. Rapid expansion in Manhattan was planned over five years, and 11 locations were opened by 2018. However, the standing-only fast-casual...
![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic. While Aflac remained a highly successful, innovative company, it faced challenges such as clarifying consumer...
![Direct Selling Education Foundation Direct Selling Education Foundation](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/Screen%20Shot%202018-09-21%20at%2012.44.21%20PM.png?itok=_8JD3lsA)
This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships. It captures the impact of true DEI on KPIs, culture, and brand.
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![Journal of Case Studies Journal of Case Studies](https://ignited.s3.amazonaws.com/s3fs-public/styles/logo/public/logo/Screen%20Shot%202020-01-07%20at%203.12.17%20PM.png?itok=FW5wqVdw)
Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor. In the twenty-first century, pizza was no longer considered food for the poor, but its economic attainability remained an important brand element....