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On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a nationwide boycott. How In-N-Out responds to the...
On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image. Kaepernick, known for kneeling in protest during the national anthem at National Football League...
This paper highlights the role of nonprofit organizations in communicating risk. Nonprofit organizations have emerged as vital actors in not just working toward the benefit of human welfare and bettering society, but also making society aware...
This article seeks to acknowledge fear as a strong presence in the workforce by identifying from whence it comes. It further seeks to offer clarity on how individuals respond to fear in the workplace. For this research, a sample of 776...
Victaulic Company (“Victaulic”) is a privately-owned, third generation, American family business. The company makes mechanical pipe-fittings especially for heating and cooling systems. A contracted overseas producer constructed one of their...
Heidi, an MBA student who is only a couple of weeks into her new job as City Treasurer, was asked to be on the city’s negotiation team that would negotiate the new contract with the local firefighters’ union. She accepted the assignment with...
In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential election. In expressing extreme displeasure,...
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve customers, or maintain operations at the current site....
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover attempt of the iconic British brand Cadbury. The...
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and...