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The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy. It begins with a new university policy, which forces the business school dean to critically evaluate the school’s portfolio of programs...
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States. Four months after its launch in China, the ad suddenly went viral around the...
Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team. He provided expertise on financial and marketing matters to Ai Suzuki who took over his position a few years ago. To clear the...
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 10, 2016. The “Soda Tax,” proposed to close a...
This decision-based critical incident describes Karl Gibson’s worry about how to prevent theft and other fraud at International Retail, LLC (IR). Unfortunately, Karl has just caught his online salesperson, Larry Felding, stealing company...
This critical incident deals with crisis management and stakeholder management at a large egg producing company that is in the throes of an emergency. To give a sense of the scale of the disruption, the firm is a top-five egg producer in the U....
In January 2009, Ed Huegel, owner of InsulTec, a small foam insulation installation company in Alta Vista, Iowa, needed to make a decision. Ed had owned InsulTec for nine years. During that time he had successfully grown the business, and had...
This incident reviews the costs and benefits of a decision to consider installing solar panels to supplement or replace electricity provided by the power company. David and Dianne Jones are considering installation of solar panels on their home...
Babcock Hall Dairy Plant and Store is part of the Food Science Department of the University of Wisconsin-Madison (UW). With an operating and award-winning dairy processing plant on campus, Babcock has produced and sold ice cream for over 67...
This critical incident is about Erin Jewell who owned and operated MD Cosmetics, a cosmetic medical spa in Williston, Vermont. Jewell suddenly closed MD Cosmetics after the resignation of her medical director. She still owed customers $118,000...