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Because the Kitty vs Goliath case involves problems with a telecommunications company, students will easily relate to it. This case illustrates the difficulty customers of large corporations can encounter in attempts to resolve problems, even...
This case reports, in his own words, the experiences of Javier, a 22 year-old factory worker, reflecting on three separate interpersonal incidents occurring within the past year at his job in a food processing plant that gave him cause for...
Roger Redford was intrigued by a story he had just seen on TV about a horse trainer who routinely abused horses to enhance their performance in the show ring. The video was reportedly shot by an undercover representative of the Humane Society...
This decision case gives students an opportunity to think about communication needs related to an organization’s recovery from a crisis created by a flood. Columbus Regional Hospital (CRH) experienced a disaster on a scale few other hospitals...
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a few months after an underwater oil well operated...
This case offers students the opportunity to examine factors contributing to employee resistance to technological change and formulate plans for overcoming this resistance. It also allows students to anticipate and discuss the challenges that...
This analysis case highlights leadership in critical situations and is an account of Midwestern University’s Foundation. Responsible for procuring scholarship dollars, the Foundation had been impacted by two urgent situations: the economic...
Hammerhead Systems (HS) evolved from the incubator stage inside a venture capitalist (VC) firm. HS was founded in 2002 as a data-switching firm with a niche in the telecommunications (telecom) industry. With the promise of quick success, the co...
Laird Jennings, a long time senior software engineer at Circle 6 Corporation became increasingly concerned about his future employment due to a series of events that threatened the survival of the company. Circle 6 was a pioneer in the computer...
Idaho State University (ISU) Credit Union went into 2008 strongly capitalized and financially sound. Retail credit unions such as ISU Credit Union are typically conservatively managed financial institutions that rarely take on excessive risk,...