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Includes Teaching Notes
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Today’s consumers are a puzzle for economists, marketers and brand managers. Far from taking “rational” decisions and behaving predictably, these consumers stray further and further from traditional models and segmentation. The past twenty...
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This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
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This module includes: 1.) curriculum related to CLC’s ethical decision making model including the ETHICS acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and...
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This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...
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This module includes: 1.) curriculum related to CLC’s problem solving model including the SOLVE acronym, teaching notes, reflection questions, and more; 2.) two classroom exercises to help students practice the model and apply their...
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In the Spring Semester of 2019, USF’s School of Management offered for the first time as part of its MBA curriculum a course in Corporate Social Responsibility (CSR). This elective was also unique in that it was co-taught by a Professor of...
El texto recoge una introducción al concepto de crowdfunding, ventajas e inconvenientes y como usarlo para la financiación de proyectos.
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This is the full preview of the Journal of Critical Incidents - Volume 11 (Fall 2018). Individual cases with the associated teaching notes can be found by searching the case title.
Illegal Procedure? Blackman High School...
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This is the full preview of the Journal of Critical Incidents - Volume 10 (Fall 2017). Individual cases with the associated teaching notes can be found by searching the case title.
Is McDonald’s “Clowning Around” with Ronald...
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This is the full preview of the Journal of Critical Incidents - Volume 9 (Fall 2016). Individual cases with the associated teaching notes can be found by searching the case title.
Groupon: Innovative Accounting Metrics for a...