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Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship. The result of that passion was the global jewelry and...
At least 5,300 Wells Fargo Bank employees had created over 1.5 million deposit accounts and over 500,000 credit card accounts for Wells Fargo customers without the customers’ permission – many of which resulted in Wells Fargo charging customers...
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids. When OTC hearing aids become available, there will be numerous benefits and...
For the past 48 years, the Jills (Buffalo Bills Cheerleaders) were an important part of the Bills organization, entertaining fans both on and off the playing field. Recognized for their high spirit, dedication, and humanitarian nature, they had...
In a nearly $40 billion market conditioned by bottom-line numbers and thin margins, cruise lines are hard-pressed to invest in areas that do not result in significantly increased sales. One such budget dilemma facing the industry focuses on...
This critical incident describes a situation in which Dr. Leisa Justus, in her first year as principal of Blackman High School (BHS) in 2014–2015, became concerned about monies disbursed by the BHS Football Boosters Club. She was especially...
On September 16, 2015, the Wall Street Journal reported that General Motors (GM) and US federal prosecutors had reached a criminal settlement in a case involving GM’s handling of an ignition-switch defect that had led to the recall of millions...
Occupy SLU: The Case of the Clock Tower Accords is a narrative of the events related to the October 2014 occupation of the Saint Louis University (SLU) campus by protestors associated with the Black Lives Matter movement. The narrative begins...
Following Mexican President Carlos de Gortari Salinas’ late 1980’s trade liberalization policies, that ignited an onslaught of foreign direct investment and ultimately lead to the passage of NAFTA, Oneida Ltd. made the decision to quadruple the...