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In November of 2011, William James finally had time to reflect on the events of the past five years. As CEO of Oneida, Limited, he navigated the firm through a Chapter 11 bankruptcy filing and a sale to a private equity firm, Monomoy Capital...
Kathryn Michaels was the CEO of the Girl Scouts of Sunny Florida (GSSF). Eighteen months earlier, the GSSF Board created and charged a Long-Range Program and Properties task force (LRPP) to evaluate the best use of the council’s five camp...
Enloe State Bank was a small community bank in Cooper, Texas. The Texas Department of Banking closed it in 2019 after the bank president set the conference room on fire. Investigations revealed extensive fraudulent activity by the bank’s...
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy. This case study spotlights Target Corporation and its twelfth annual...
This case examines the interaction of corporate communication, brand influencers, and social media. In 2023, Anheuser-Busch InBev agreed to a professional promotional relationship with trans-advocate Dylan Mulvaney. As a result, backlash from...
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging. (Mia’s iconic image had appeared on Land O’Lakes packaging for...
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the...
John Bell was the CEO of Tampa Theatre. Set in early 2020, the case describes a nonprofit organization enjoying unprecedented growth in its 95-year history but also facing some complicated decisions that could impact opportunities for future...
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic. While Aflac remained a highly successful, innovative company, it faced challenges such as clarifying consumer...
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong? Mollie was confident there was demand for her market offer—photo...